It’s a well-established fact that brands create distinct fragrances to appeal to customers’ sense of smell. But in a world with powerful odours, the opposite may also be true, discovers Prasad Sangameshwaran. The list of brands that see value in a no-fragrance world include companies like Hindustan Unilever, Uniqlo and Asian Paints, to name a few.

Filter Coffee Co. Wins Digital Marketing & Communication Mandate for Korean made Skincare Brand Acelabs following a multi agency pitch  

Korean-formulated skincare brand ACELABS has officially entered the Indian market, introducing a range of science-backed, clean beauty products tailored specifically for Indian skin. With a strong foundation in skinimalism and skinimmunity, ACELABS brings a new era of proactive skincare that focuses on prevention and long-term skin health, rather than short-term fixes.

ACELABS, a Korean-formulated, science-backed skincare brand, announces its debut in India with a commitment to Proactive Skincare, a philosophy that prioritises early, preventive care over reactive solutions.